REmemory - "#REmemory presentation board" by PHNX Awards 2023
Результаты фильтра по
| Заголовок | #REmemory presentation board |
| Агентство | Ogilvy Taiwan |
| Кампания | REmemory - Taiwan Alzheimer Disease Association |
| Рекламодатель | Taiwan Alzheimer Disease Association |
| Бренд | REmemory |
| Posted | Март 2023 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
| Тип медиа | Анализ ситуации |
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