ONETOUCH - "Sexually Religious (Film)" by PHNX Awards 2023
Результаты фильтра по
| Заголовок | Sexually Religious (Film) |
| Brief | ONETOUCH is a condom brand which stands out for helping and preventing the pregnancy problem and STD. The brand intended to raise awareness about how to use condoms correctly in Thai teens. As we all know, sex and Thai society are rarely discussed. Leading to more unwanted pregnancy and unsafe abortion. On the other hand, superstition and belief are what they are really into. So we let them face their fear and carry out what they believe. |
| Агентство | Yell Bangkok |
| Кампания | Sexually Religious |
| Рекламодатель | THAI NIPPON RUBBER INDUSTRY |
| Бренд | ONETOUCH |
| Дата первой трансляции/Публикации | 2022 / 10 |
| Продукт | Condom |
| Бизнес сектор | Контрацептивы и тесты на беременность |
| История | ONETOUCH, a Thai condom brand, wants to encourage more people to use condoms, but people may not believe it if they are told to do so. As a result, the ONETOUCH condom package must be designed in the shape of a talisman cloth that Thai people believe will prevent bad things from happening in life, as well as a spell to help dispel pregnancy. Unintended and sexually transmitted diseases, as well as a spell instructing on the proper use of condoms. So, We were distributed 5,000 condoms for free during Halloween, one of the festivals where people can party and have the most sex. Handed by "Mae Nak Phra Khanong's ghost" ,The well-known Thai ghosts is died while pregnant to raise awareness. - 997,500 Organic Views - 156,710 Organic Engagement - 935 Total Comments |
| Тип медиа | Упаковка, брендинг и дизайн |
| Длина | |
| CCO | Dissara Udomdej |
| Creative Director | Chalermpol Bowonruttanapran |
| Creative Group Head | Kodchakorn Kitasilp |
| Senior Copywriter | Chanol Tareetanatip |
| Art Director | Phunumrin Chanthima |
| Design Director | Wasuthan Supeera |
| Design Manager | Kuntida Muenyut |
| Senior Graphic Designer | Atcharaporn Duangdee |
| Account Director | Chutikarn Ounhachoke |
| Chief Creative Officer | Dissara Udomdej |
| Creative Director | Chalermpol Bowonruttanapran |
| Creative Group Head | Kodchakorn Kitasilp |
| Senior Copywriter | Chanol Tareetanatip |
| Art Director | Phunumrin Chanthima |
| Account Director | Chutikarn Ounhachoke |
| Design Director | Wasuthan Supeera |
| Design Manager | Kuntida Muenyut |
| Senior Graphic Designer | Atcharaporn Duangdee |
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