Заголовок | Unlimited 4 |
Агентство |
Scholz & Friends Berlin GmbH
|
Кампания |
Unlimited
|
Рекламодатель |
Berliner Philharmonie GmbH
|
Бренд |
Berliner Philharmonie
|
Дата первой трансляции/Публикации |
2023 / 4
|
Продукт |
Berliner Philharmoniker
|
Бизнес сектор | Культура, досуг и спорт
|
История | The Berliner Philharmoniker have paved the way for modern musical developments but are often associated with mainstream classical music. A new visual language aims to convey, how the orchestra' transcends genre boundaries and offers new musical discoveries. Inspired by the concert hall’s visionary architecture and the pentagonal logo, we built five-sided box that is fully mirrored, creating an endless reflection of any object placed inside. This striking visual language appears in the season brochure, posters, and digital media – reflecting the orchestra's openness and diversity. |
Тип медиа |
Печать
|
Managing Creative Director |
Jens-Petter Waernes
|
Арт-директор |
Matteo Pozzi
|
Арт-директор |
Wanslez Quaresma
|
Копирайтер |
Paolo Bartalucci
|
Director Marketing |
Kerstin Glasow |
Head of Marketing |
Natalie Schwarz |
Credits Agency (Scholz & Friends) |
|
Chief Creative Officer |
Matthias Spaetgens |
Managing Creative Director |
Robert Krause |
Creative Direction |
Philipp Weber |
Art Direction |
Philipp Weber |
Text |
Felix John |
Account Management |
Yvonne Haupt, Tom Hellbeck |
Producer |
Daniel Klessig |
Photographer |
Heribert Schindler |
DoP |
Heribert Schindler |