Opal - "The Prevention Formula 3" by PHNX Awards 2023
Результаты фильтра по
| Заголовок | The Prevention Formula 3 |
| Агентство | VMLY&R Lima |
| Кампания | The Prevention Formula |
| Рекламодатель | Alicorp |
| Бренд | Opal |
| Дата первой трансляции/Публикации | 2023 / 5 |
| Продукт | Detergent |
| Бизнес сектор | Чистящие средства, мыло, моющие средства |
| История | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
| Тип медиа | Печать |
| Главный исполнительный директор (CEO) | Eduardo Grisolle |
| Исполнительный креативный директор | Tin Sanchez |
| Креативный директор | Carlos Fernandez |
| Креативный директор | Poke Meza |
| Арт-директор | Fernando Guerra |
| Копирайтер | Kevin Torres |
| Дизайнер | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Директор по обслуживанию клиентов | Sara Roif |
| Директор рабочей группы клиента | Anne Achata |
| Делопроизводитель | Paolo Alvites |
| Фотограф | Alex Freundt |
| CEO | Eduardo Grisolle |
| ECD | Tin Sanchez |
| Creative Directors | Carlos Fernandez, Poke Meza. |
| Art Director | Fernando Guerra |
| Copywriter | Kevin Torres |
| Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Client Services Director | Sara Roif |
| Account Director | Anne Achata |
| Account Executive | Paolo Alvites |
| VP Marketing | Patricio Jaramillo |
| Homecare Platform Director | Claudia Cornejo |
| Marketing Manager | Ernesto Conroy |
| Brand Manager | Mauricio Bettocchi / Ana Paula Lobatón |
| Brand Lead | Cristina La Puente |
| League Against Cancer | Damary Milla / Mónika Valencia |
| Photographer | Alex Freundt |
| Digital Retoucher | Midas |