Заголовок Smiles Everywhere (Film)
Агентство
VML Brazil
Кампания
Smiles Everywhere
Рекламодатель
Colgate-Palmolive
Бренд
Colgate
Дата первой трансляции/Публикации
2022 / 10
Продукт
Institutional
Бизнес сектор Гигиена полости рта
История Smiles Everywhere is a campaign designed in partnership with 11 brazilian under served communities, with the intent of making families enroll their kids into our free oral care program in these neighborhoods. Due to lack of traditional media spaces, its very hard to reach the tight, uphill corners of the communities, and thus, a new solution was needed to generate buzz and word of mouth. In less than 30 days, Smiles Everywhere raised in 900% the number of dentist appointments.
Тип медиа
Анализ ситуации
Длина 125 seconds
CCO
Rafael Pitanguy, Fred Saldanha, Sleyman Khodor
ECD
Marcos Ribeiro, Beto Rogoski
Creative Directors
Denon Oliveira, Frederico Teixeira
Copywriters
Felipe Choi, Bruno Aníbal, Ricardo Sartorelli
Art Directors
Luiz Ramon Evangelista, Caio Zucchi, Bruna Marques
Managing Director of Colgate Operations
Emma Goethals
Client Services
Mariana Nadler, Ianara Petruci, Julia Bernardes, Karine Sobral
Planners
Andreia Tavares, Aline Prates, Maysa de Paula, Nathalia Campero, Sofia Clozel
Media Team
Luis Padilha, Felipe Dourado, Brenda Silva, Thaiz Thiodoro
PR (VMLY&R)
Paula Ganem, Gabriel Grunewald, Ana Carolina Cesario,
Producer (VMLY&R)
Viviane de Castro
Client Approval
Nelson Malta, Flavia Liberman, Franco Perrone, Vanessa Castro, Thais Zago, Luciana Abe, Fernando Santos
Production Company
Bravo
Director
J.Brivilati
Executive Producer
Bia Basilio
Coordination of Production
Nubra GSanches
Direction of Production
Marcos Aquino
Casting
Juliana Hirschmann
Audio Production Company
Mugshot
Producers
Arthur Abrami, Bruno Zibordi, Chico Reginato, Maurício Herszkowicz
Sound Design
Henrique Oliveira, Leandro Rodrigo
Cient Service
Guto Figueiredo, Maitê Magoga
Executive Producer
Gilvana Viana
Coordination
Jaque de Paula, Giuliana Tavares