Grupo Estratégico PAE - "Morning After Island (Long version)" by PHNX Awards 2023
Результаты фильтра по
| Заголовок | Morning After Island (Long version) |
| Агентство | Ogilvy |
| Кампания | Morning After Island |
| Рекламодатель | Grupo Estratégico PAE |
| Бренд | Grupo Estratégico PAE |
| Posted | Апрель 2023 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | In furtherance of women’s rights in Honduras, Grupo Estratégico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 decree banning the sale, and distribution—and severe penalties for using—emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. This led to the creation of “Morning After Island", a campaign built off the striking imagery of multiple Honduran women who are forced to journey out to international waters and stand on a small wooden platform to take a medication that, anywhere else on the continent, she could buy and use legally. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Креативная команда | Wanda Cálix |
| Креативная команда | Andrés Villalobos |
| Креативная команда | Cesar Chinchilla |
| Communication & Strategy | Edgardo Melgar |
| Communication & Strategy | Alan Cruz |
| Главный креативный директор | Liz Taylor |
| Главный креативный директор | Jessica Apellaniz |
| Global Director of Creative Excellence | Harley Saftler |
| Regional Director of Creative Excellence | Adriana Weinberg |
| Главный исполнительный директор (CEO) | Eduardo Ching |
| Главный исполнительный директор (CEO) | Andrés Villalobos |
| Creative Director | Cesar Chinchilla |
| Head of Strategic Planning | Alan Cruz |
| Head of Communications | Edgardo Melgar |
| Копирайтер | Angel Barahona |
| Video Editor | Donaldo Argueta |
| Public Relations Director | Jimena Andino |
| Директор рабочей группы клиента | Ericka Coello |
| Creative Director | Sebastian Bullorini |
| Creative Director | Wanda Cálix |
| Продакшн Студия | 14 al Centro Latam |