In Asia Pacific, Australian agencies appear to dominate in the creative stakes, with award- winning campaigns for products ranging from insurance to beer.

(Clemenger BBDO: "Solar Exchange" for Victoria Bitter / 1° APAC in Food & Beverages)

(Leo Burnett Sydney: "One House to save many" for Suncorp / 1° APAC in Finances 

There are some exceptions: India and Leo Burnett score the number one slot in Health & Beauty with their “Missing Chapter” for Procter & Gamble.

 

In Entertainment & Leisure, Playstation and Hakuhodo stand out with “Play Has No Limits”.

 

Not surprisingly, Samsung emerges as a leading creative force in Technology, in partnership with DDB New Zealand and Cheil China.

 

In Food & Beverages, Ogilvy features in six out of the region’s top ten campaigns.

(Ogilvy Thailand: "Left & Right" for Voiz Team, 2° APAC)

(Ogilvy Thailand: "Love Your Gut" for Dutchie, 5° APAC) 

(Ogilvy Singapore: "Flags of Generosity" for Cadbury Dairy, 10° APAC)

In Luxury, the leading brand in terms of creative awards is clearly BMW.

(TBWA\Bolt China: "Nothing But Sheer Joy", 3° APAC in Automotive)

 

The report for this region was drawn from awards shows including MAD Stars, Spikes Asia or AdFest results among others.