In Europe there’s an oddity in the Automotive category as the most-awarded campaign, “Pudding” for Mercedes Benz, was created by a film school – the celebrated Filmakademie Baden-Württemberg.

Also notable in this category is Jung von Matt’s print campaign for Hyundai, “The Bigger Crash”.

(2° Europe)

The Health and Beauty category is very clearly dominated by Dove and Ogilvy, continuing their successful partnership.

(Reverse Selfie, 1° Europe)

Reversing recent trends, in Entertainment & Leisure campaigns for traditional media were considered more creative than those for video games, with the number one slot going to Channel 4 and “Super. Human.” the Tokyo 2020 Paralympic Games trailer.

The report for this region was drawn from awards shows including ADC*Europe, Golden Drum, Eurobest results among others