The most striking trend in the LATAM region was in the Food & Beverages area, where eight out of the top ten campaigns were for alcohol. These were “topped” by the “Foamy Haircut” by the agency Africa for Brahma Beer.

 

In the Entertainment & Leisure sector, the agency AKQA Sao Paulo stood out with three campaigns: “The Real Air Drop” for Free Fire and “Sonho/Dream” for .

(1° LATAM)

(4° LATAM)

(6° LATAM)

 

In Health & Beauty, Rexona and Wunderman Thompson Buenos Aires took the top slot with their much-admired “Degree Inclusive” deodorant design.

 

Similarly, the reliably effective David and Burger King dominated the Retail category with “The Impossible Combo”, “Burger Glitch”, “Duet Delivery” and “How To Explain”.

(3° LATAM)

(4° LATAM)

(7° LATAM)

 

The report for this region was drawn from awards shows including FIAP, One Show results among others.