The star of the show in the MEA region was clearly MINI with its striking “MINImalism” campaign by Serviceplan Dubai, which was in pole position in the Automotive category.

Another stand-out campaign was Essity’s Tena with “Despair No More” from Impact BBDO, which also had a purposeful dimension as it set out to empower women.

Interestingly, South Africa dominated the Food & Beverages category, led by Carling Black Label and Ogilvy with “Bride Armour”.

The report for this region was drawn from awards shows including Dubai Lynx or Loeries results among others