In the North America region, Pepsi and Miami’s Alma were the heroes of the Food & Beverage category – and indeed the entire report – with “Better With Pepsi”.
In the North America region, Pepsi and Miami’s Alma were the heroes of the Food & Beverage category – and indeed the entire report – with “Better With Pepsi”.
Another agency that stood out last year was Zulu Alpha Kilo, with the multiply awarded “Tough Turban” for Pfaff Harley-Davidson in Automotive, and the “Orders Of Sacrifice” campaign for HomeEquity Bank in the Finance category.
In Health & Beauty the accent was largely on health, with the top slot in the region going to Boeringer-Ingelheim and “The Unwearable Collection” from Area 23, IPG’s healthcare specialist.
The report for this region was drawn from awards shows including Andy Awards, New York Festivals results among others
