HOW WE DEVISED THE RANKING

A brief guide to the methodology:
This report is based on the results of the many awards shows monitored by AdForum. This year, the BCR includes the results of 40 award shows.

Points are attributed depending on the level of award won:
Grand Prix or Special Award: 6
Gold: 4
Silver: 3
Bronze: 2

Coefficients are based on the prominence of the awards show:
Highest: The top international creative awards, including Cannes Lions, D&AD, Epica Awards, One Show, etc.
High: Large regional and selected international awards including Eurobest, MAD Stars, ADC*E…
Middle: Specialist and smaller international shows, including Caples Awards, Clio Entertainment, …
Low: Less prominent or purely local awards like Campaign Big Awards, Creative Circle…

Creative awards in specific business sectors, eg. the FAB Awards for Food & Beverages, etc., were given a higher coefficient depending on number of entries and geographic coverage (global or regional).

NB: As this is purely a creative report, the results of the EFFIE Awards are not taken into account.