Avant même de partir en vacances, les touristes s'informent sur leur lieu de destination. Selon une étude récente d'Expedia, 23% reconnaissent même que les contenus partagés sur les réseaux sociaux peuvent avoir une influence sur le choix de leur lieu de voyage, 32% des voyageurs interrogés par Booking affirment "adorer séjourner dans des établissements 'instagramables'.Les professionnels du tourisme ne peuvent plus se passer de ce réseau social, pour faire la promotion de leur destination. Easyjet et son agence VCCP ont donc créé une appli qui permet, après avoir liké une photo de destination de chercher directement comment s'y rendre (même si le lieu n'a pas été identifié), avec la compagnie aérienne : un bon moyen de transformer une envie en réalité. Easyjet réfléchit actuellement à adapter son appli à d'autres réseaux comme Snapchat.
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Domino’s celebrates the launch of their new £4 lunch menu with “High 4” campaign by VCCP London
Domino’s, the UK’s most loved pizza delivery company, is launching an integrated campaign that introduces its new lunchtime offering - a tasty £4 lunch menu, with its agency of record VCCP London.
The new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative ‘High 4’ concept, developed to introduce their new £4 lunch options. This spotlights the affordability and appeal of Domino's lunch offerings, tailor-made for a satisfying lunchtime experience.
VCCP London worked with award-winning director Clay Weiner to create two captivating TV spots: ‘High 4-Wraps’ and ‘High 4-Pizza’. In ’High 4-Wraps’, vibrant protagonists joyfully showcase their £4 lunch wraps, embarking on a spirited ’High 4’ journey down a bustling high street. From engaging with a cab driver to exchanging high fours with a passerby on a canal boat.
Meanwhile, ‘High 4-Pizza’ shows the relatable scenario of a protagonist bringing their tantalising £4 pizza back to the office. As they share the delight of their affordable lunch discovery, the workplace comes alive with ’High 4's’ exchanged among colleagues, from the IT department to the boss, all accompanied by Domino’s famous Domin-oh-hoo-hoo sonic branding.
Harry Dromey, Marketing Director at Domino’s, said: “We're looking to steal our competitors' lunch. There's considerable headroom for us to grow during the day, and the £4 lunch menu gives consumers what they have been asking for; a freshly made, piping hot lunch, at a competitive price. High fours to VCCP for another cracking campaign. Let's hope it works as well IRL as it did in consumer testing.
David Masterman, Deputy Executive Creative Director at VCCP London, “A Domino’s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand”.
The campaign will run throughout the UK until the 5th May across TVS, BVOD, VOD, Social, Radio and OOH and digital with media planning and buying led by Havas Media UK and PR managed by One Green Bean.
View both campaign films here.