For its 50th anniversary, Amnesty International wanted to involve people differently. The organization and its agency have not only placed the public in the heart of the action in a film broadcasted on TV and cinemas, but also have created an online game (iphone and internet) to raise money. By downloading the app, people became players, the price of the app went to the organization. In a week, 400 000 bullets have been stopped through the application which is still downloadable at http://itunes.apple.com/us/app/bulletproof/id431368009?mt=8. Join the fight for human rights.