| Tomorrow Trust, an organization which seeks to help children orphaned by HIV/AIDS, worked with Apple to create a custom package for iPod Nanos and developed a partnership which allowed them to share in the profits. The organization also created a book called "A Mother's Legacy" which featured stories about the dying mothers, chronicled for their children.
To promote "A Mother's Legacy," a small insert was placed inside the iPod's see-through package container. Loaded onto the special iPods were a podcast, pictures and a video all relating to the book. In the first two months the equivalent of approximately $54,000 USD was raised for Tomorrow Trust with over 1,500 books and all the limited edition package iPods sold out. The effort won a Bronze at the Loerie Awards |
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| Заголовок | iPod Baby |
| Агентство | TBWA\Hunt\Lascaris Johannesburg |
| Кампания | iPod Baby |
| Рекламодатель | Tomorrow Trust |
| Бренд | Tomorrow Trust |
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| Posted | Сентябрь 2008 |
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