| At the occasion of the International Day for the Elimination of Violence against Women, let's enhance the visibility of this action launched in Romania. 1 of 4 women are abused in this country. Beneva Foundation and Jandl have decided to transform that into "1 of 4 women get beaten instead of getting flowers." They have thus created a bouquet with a particular accessory to decorate it: a baseball bat. These bouquets have been placed to be sold in all flowers shops in Bucharest, with a card explaining the issue to raise the awareness. The card led to Beneva foundation website where more information could be found | |
| Заголовок | Bouquet |
| Агентство | Jandl |
| Кампания | Bouquet |
| Рекламодатель | Beneva Foundation |
| Бренд | Beneva Foundation |
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| Posted | Ноябрь 2011 |
| Бизнес сектор | Только для подписчиков |
| Тип медиа | Анализ ситуации |
| Креативный директор | P...l F...a Только для подписчиков |
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