Заголовок | Flash of Light |
Brief | A father gives his son a torch as a gift. Later, we see the boy in hospital. He gets up at night and begins signalling with the torch using Morse code. Staying nearby, the father sees the flashes. He decodes the question: “Are you there dad?” He flashes a reply: “I am always here buddy.” The boy asks: “When are you going to bed?” Dad signals: “Not until you fall asleep.” Ronald McDonald House is a temporary home for families of seriously ill children who have a special need to be close. |
Агентство | DDB Copenhagen |
Кампания | Flash of Light |
Рекламодатель | McDonald's |
Бренд | Ronald McDonald House |
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Posted | Ноябрь 2016 |
Бизнес сектор | Только для подписчиков |
История | Только для подписчиков |
Проблема | Только для подписчиков |
Тип медиа | Телевидение |