On Cannes Day#2 we're talking creativity, AI and humanity, and the question on everyone's lips, whether they will play well together. Our panelists today are AMV BBDO CCO, Nick Hulley; Creative Chairman at Pereira O'Dell, PJ Pereira; and Chief Growth Officer at Pereira O'Dell, Mona Gonzalez.
Mark Tungate kicks off today's chat with a reference to British creativity and a nod to landmark work for Guinness by AMV BBDO, Les Sapeurs, that inspired him. The conversation turns to the industry's zeitgeist topic, AI, and how tech will deploy in creativity, an intrinsically human area.
Sticking with human themes, Mona Gonzalez - AdAge 2020 Leading Women, Adweek 2020 Young Influentials - shares insight on her approach to pitching for new business, leaning in to humility and ambition. Pereira O'Dell recently became part of the Serviceplan Group, taking the lead in the region as Serviceplan North America.
A big thank you to our panelists for the thought-provoking and very human chat!