The launch of 180 CONTENT was prompted by increased demand from existing and new clients for branded and social content. Led by Ed Howard, General Manager of 180 CONTENT, the core team of digital and social strategists will work alongside the agency’s creative team and in-house production unit, U-Turn. This collaboration will harness the creativity that 180 Kingsday has become synonymous with while boosting the existing digital expertise of the agency to help brands understand and produce content that is relevant, timely and contributes to consumer culture. 180 CONTENT has hit the ground running, delivering projects that will be implemented in multiple markets for the likes of Pepsico and DHL.
The launch of 180 CONTENT comes during a period of global economic uncertainty but acts as a renewed commitment from the agency to provide thoughtful and purposeful communications for brands looking to amplify their presence and secure a valuable return on investment in challenging global markets.
Ed Howard explains: “ Branded content is too often content without purpose. At 180 CONTENT we map content ecosystems using real-time data and insights - showing brands when and where to show up in ways that add value and is a welcome addition in people’s lives - not just more noise. We’re organised to move fast and be at the forefront of culture - but ensuring quality without compromise.”
Sander Volten - CEO at 180 Kingsday, continues: “At 180 we are always focused on seeing the world, not as it is, but as it could be. It’s clear to us that clients and brands want to find smarter ways to connect with their audiences. Our 180 CONTENT team are creating the type of content - be that a branded series or a localised social media campaign - that does just that.’
Kalle Hellzen, executive creative director, added ‘The brief is simple. No more landfill. Make it matter.’