Samy Alliance, the first global ecosystem of indie agencies, which includes social first agency NOBOX, created to offer best-in-class data-informed creative solutions for brands, has promoted Diego Fernandez to Managing Director for the US. Additionally, Santiago Mas has been appointed the new Managing Director of NOBOX.
Fernandez joined NOBOX six years ago and has played a significant role in the agency's recent success and move to join the Samy Alliance. As a result, he was the obvious choice for the position of Managing Director for the US market, where he will drive the expansion of Samy's business in the United States while also working closely with the other members of the Samy global team to further overall growth. He will report directly to Marta Nicolás, Co-Founder & CEO Americas.
Additionally, Fernandez will take on a more ‘entrepreneurial’ role as he aids the growth of the individual agencies within the Samy Alliance, namely SHARE Creative, Capture Intelligence , Thyga, Samy Road, and Nobox. This ecosystem of independent agencies is designed to provide data-driven creative solutions for clients, with each agency specializing in its particular area. Fernandez will also support merger and acquisition initiatives as part of the expansion plan in the US Market.
“I am excited to support the expansion of these other business units into the US; they each focus on specific areas,” Diego says. “Companies need many things to stay competitive these days – they need a great strategy, creative, social, amplification, and understanding of how it all fits together. The Samy Alliance network of agencies is an ideal solution for the challenges facing brands today.”
Santiago Mas brings sixteen years of marketing experience to the Managing Director role, three of those years served at NOBOX previously. Mas most recently served as Managing Director at Labelium, where he focused on providing performance and e-commerce solutions for clients in various sectors.
In this position, Mas will concentrate on integrating technologies and tools, bringing an even higher level of transparency and visibility to how NOBOX engages with clients. Additionally, he will re-engage with US Hispanic opportunities as the company continues to expand its operations in Latin America.
“We are ecstatic to provide leadership as we expand to further integrate with Samy Alliance and grow our client offerings in the United States,” Mas says. “We cannot wait to see where this new journey takes us,”
