How the Macy’s Thanksgiving Parade Is Perfectly Timed for Advertising
“As broadcast TV ratings continue to plummet this fall, advertisers have fewer and fewer reliable options outside of sports when it comes to making ad buys for the holiday season. But tomorrow, they get a Thanksgiving treat: the robust audience tuning in for NBC's broadcast of the 89th annual Macy's Thanksgiving Day Parade. The telecast, which NBC will air live from 9 a.m. to noon (and repeat at 2 p.m., after the National Dog Show), has become one of the year's best bets for advertisers, especially given that Thanksgiving night/Black Friday sales begin just hours later.” Full story at Adweek.
Check Out AdForum's Best Spoof and Parody Ads
"I'm going for a swim with Bobby Flay in twenty minutes."
Fake 50% Off Target Ad Goes Viral on Facebook
“We all want to believe that there are special coupons out there just waiting to be grabbed, and the newest questionable offer to take hold of Facebook newsfeeds involves the false promise of a coupon that will magically grant you 50% off anything at Target. you As can see above, folks are sharing a link from a site called grab-coupons.com, with an image of this supposed coupon offering half off your Target purchase through the end of the year with no exceptions and very few qualifications.” For more details visit Consumerist.
The Future Is Now: Kit Kat Wants Its Own Emoji
“If Durex can get people to use the condom emoji to promote safe (and sensual!) sex, than Kit Kat is hoping its candy bar emoji ignites the same attitude toward leisurely rests. Kit Kat is the latest brand to petition the Unicode Consortium, a.k.a. emoji overlords, an icon of its chocolate-coated wafer biscuit onto people’s keyboards.” Full story at Digiday.
AdForum Ad of the Day: "Dogs" by VCCP
Publicis Groupe Rewards Loyal Employees with Stocks Shares
“Employees in the UK and 15 other countries were handed 50 free Publicis shares as part of a four-year incentive scheme on 1 December 2011. The awards vest next month for up to 4,000 staff who have been ‘continuously employed.’” For more visit Campaign.
Agency of the Week
DDB Worldwide: We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. Learn more at DDB Worldwide’s AdForum Profile.
