ЗаголовокThe Desperados Experience
Агентство
Кампания The Desperados Experience
Рекламодатель Brasseries Fischer
Бренд Desperados
PostedНоябрь 2011
Бизнес сектор Пиво, сидр, лагерное пиво
История With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex.
Тип медиа Digital
Продакшн Студия
Директор
Директор
Директор
Креативный директор
Креативный директор
Креативный директор
Креативный директор
Копирайтер
Копирайтер
Арт-директор
Арт-директор
Фотограф

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