Last year Three Ireland launched its new Connected Life retail offering – one which moved them away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. “Our launch campaign did a great job of bringing consumers on a journey showcasing how our Connected Lifestyle range can make life easier and more enjoyable through connectivity. However it was one thing showing them how these products can fit into your everyday life to make it better, but what we really wanted to do was show how these products can make you feel. Our brief was centred around how we might bring that sense of joy to life for people and Jeff’s adventure does exactly that, showing the sense of joy and freedom that connected living can bring to everyone’s world”. Eliis Fitgerald, Head of Marketing Communications Three Ireland. ““Joy and freedom. Those two words defined this brief. We knew that whatever we made needed to bring a smile to the viewer’s face, and this idea instantly made us all smile. In many ways, Jeff is like us, excited to get back out and experience the world – and who wouldn’t want their daily life scored by Bonnie Tyler!”