Заголовок | Fancy a McDonald's? |
Агентство | Leo Burnett |
Кампания | #RaiseYourArches |
Рекламодатель | McDonald’s |
Бренд | McDonald's |
Дата первой трансляции/Публикации | 2023 / 1 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
История | In a world of mounting pressure and expectation, an invitation to McDonald’s provides us all with a small, but much needed moment of light-hearted release.However, we noticed something. An invitation to McDonald's is so universal that it can be communicated without words, food, or restaurants. All it takes, is a simple raise of the eyebrows - a gesture that everyone in the UK is familiar with.McDonald’s claimed ownership of that knowing look by turning it into an ownable action that quickly became a cultural trend that spread across 35 countries, via a fully integrated media plan that launched on Blue Monday at the beginning of January, with the goal of spreading joy at a time when the nation needs it most.We began with a bold experiential stunt that saw McDonald’s change their logo for the first time in history across physical signage, as well as social profiles. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Moxie Pictures LDN |
Редакционная компания | Final Cut |
Послепроизводственный этап | Framestore |
Аудио послепроизводственный этап | 750mph |
Директор по маркетингу (CMO) | Michelle Graham-Clare |
Директор по маркетингу | Steve Howells |
Главный креативный директор | Chaka Sobhani |
Исполнительный креативный директор | Mark Elwood |
Креативный директор | James Millers |
Креативный директор | Andrew Long |
Копирайтер | Gareth Butters |
Арт-директор | Joe Miller |
Руководитель ТВ | Graeme Light |
Директор | Edgar Wright |
Редактор | David Webb |
Художник огня | Darren Nicholson |
Послепроизводственный этап | Alexis Paterson |
Колорист | Stef Perry |
Смеситель | Sam Ashwell |