| Заголовок | Unseen Signals |
| Агентство | VML |
| Кампания | Unseen Signals |
| Рекламодатель | Campaign Against Living Miserably (CALM) |
| Бренд | CALM |
| Дата первой трансляции/Публикации | 2023 / 7 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | No signal for help should go unseen. Your support could help save a life |
| История | Over the course of this summer’s biggest football tournament, it is estimated 14 young women in the UK will take their own lives with recent ONS data revealing that one woman under the age of 25 dies by suicide every two days. Unseen Signals, created by VMLY&R London, aims to challenge the stigma and stereotypes that prevent women from being supported, and help equip people with practical tools to take action and help save a life, as almost a fifth (19%) of young women aged between 18-34 in the past 5 years have felt either dismissed or invisible when speaking up about a mental health crisis. Known for her emotional storytelling, the hero film was directed by Natalie Rae through Object & Animal. England Lioness and CALM ambassador Fran Kirby is the focus of the action as she goes down in agony after being fouled, hand raised. She needs help. But the game continues around her. The whistle isn’t blown. She calls out. The game continues. She’s invisible. The players, the referee and the crowd are oblivious. There is no help coming. The powerful work draws on parallels faced by young women who are suicidal, whose calls for help can all too often be misunderstood or go unrecognised. |
| Тип медиа | Телевидение |
| Длина | |
| Послепроизводственный этап | Framestore |
| Продакшн Студия | Object & Animal |
| Основатель | Dom Thomas |
| Исполнительный продюсер | Dom Thomas |
| Продюсер | Lucy Sherwood |
| Оператор-постановщик | Olan Collardy |
| Hair | thu mua phế liệu 24h |
| Начальник производства | Sophie Cowan |
| Редактор | Eve Ashwell |
| Редактор | Ed Cooper |
| VFX Lead | Paul O'Brien |
| VFX Lead | Darran Nicholson |
| Продюсер | Jake Saunders |
| Колорист | Matthieu Toullet |
| Аудио | 750mph Sound |
| Звукооператор | Marçin Pawlik |
| Медиа-агентство | 7Stars |
| Директор по маркетингу (CMO) | Matt Jennings |
| Директор по маркетингу | Dipika Saggi |
| Креативный директор | Danny Wright |
| Менеджер проекта | Elle Abu-Nimeh |
| Директор | Natalie Rae |
| Исполнительный продюсер | Laura Hegarty |
| Управляющий производством | Jane Linfoot |
| Помощник производства | Ele Baldwin |
| Location Manager | Sally Thomas |
| Помощник директора | Rob Thorpe |
| Специалист по работе с заказчиками | Callum Noad |
| Редакционная компания | Assembly Rooms |
| Редактор | Phoebe Armstrong-Beaver |
| Roto | Maxwell Lane |
| Roto | Asher Hunt |
| Roto | Tizoc Flores |
| Покраска | Company 3 |
| Аудио | Caroline Jemirifo |
| Аудио | Natasha Redhead |