ЗаголовокStriptease
Агентство
Кампания Napster Subscription Service
Рекламодатель Napster
Бренд Napster
PostedНоябрь 2005
Бизнес сектор Другие услуги Интернет
философия Don’t those 30-second previews on music download sites like iTunes piss you off? You don't get enough of the track to decide if you like it. Well, with a Napster Subscription, you get the whole thing.


The following commercial for Napster was launched at www.getthewholething.co.uk, and attracted over 4 million unique visitors in one month.


The campaign met its targets so rapidly that the UK TV airtime planned for the campaign was cancelled.


The accompanying screensaver is part of a range of bonus extras being made available to Napster subscribers in the UK and US. Other bonus extras include wallpapers, Casting Couch footage and a charity auction of the bra & knickers worn by the stripper during the shoot.
Тип медиа Телевидение
Длина
Рынок United States, United Kingdom
Послепроизводственный этап
Продакшн Студия Godman
Редакционная компания
Директор

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