ЗаголовокBraille (English)
Агентство
Кампания Image campaign 2004-2005 - Dexia
Рекламодатель Dexia
Бренд Axion
PostedАвгуст 2004
Продукт Banking for Youngsters
Бизнес сектор Банковские и финансовые услуги, инвестиции, биржевые маклеры
Слоган Axion, Respecting Youth
История The story starts off with a teenager who goes visiting his blind aunt. She touches him to greet him and discovers that the pimples on his face have become braille. His talent becomes very known and everyone wants to meet him. The books with stories from his face are being edited and sculptures of the boys' head are being sold to visitors from all over the world. His pimples translate themselves to every language. When he eats chinees, his pimples become chinees braille. The boy becomes rich, very rich. Super: "The day you have money of your own, you'll need a bank of your own." Logo: "Axion via Dexia Bank."
философия Make positive story about pimples.
Проблема Make interesting cinema campaign for youngsters (10-24 years old)
Тип медиа Кино
Длина
Рынок Belgium
Продакшн Студия
Копирайтер
Арт-директор
Директор рабочей группы клиента
Продюсер агентства
Креативный директор
Делопроизводитель
Редакционная компания
Музыкальная компания / Композитор
Директор
Арт-директор

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