Мы приносим свои извинения, но это объявление было удалено в связи с разногласиями по авторскому праву
| Заголовок | Pep Talk - Peyton Manning Website |
| Агентство | MRM NY |
| Кампания | Peyton PepTalks - MasterCard |
| Рекламодатель | Mastercard International |
| Бренд | MasterCard |
| Posted | Сентябрь 2008 |
| Бизнес сектор | Кредитные карты |
| История | Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated. MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friends finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success. This video case study recreates how everything comes together and shows one version of a Manning pep talk video. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Рынок | United States |
| Больше информации | www.priceless.com |
| Продакшн Студия | Epoch Films |
| Производство аудиофонограмм | Sound Lounge |
| Редакционная компания | MacKenzie Cutler |
| Креативный директор группы | Matt O'Rourke |
| Арт-директор | Mat Bisher |
| Копирайтер | Jason Schmall |
| Продюсер исполнительного агентства | Julie Andariese |
| Директор | Stacy Wall |
| Главный креативный директор | Joyce Thomas |
| Актер / Знаменитость | Peyton Manning |