Заголовок | Chase for the Charms Trailer |
Агентство | Saatchi & Saatchi NY |
Кампания | Chase for the Charms |
Рекламодатель | General Mills |
Бренд | Lucky Charms |
Дата первой трансляции/Публикации | 2013 / 3 |
Бизнес сектор | Хлопья на завтрак |
философия | The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. |
Тип медиа | Телевидение и кино |
Длина | |
Продакшн Студия | Bandito Brothers |
Редакционная компания | Final Cut |
Главный креативный директор | Con Williamson |
Исполнительный креативный директор | Brian Carley |
Креативный директор | David Ekholm |
Копирайтер | David Ekholm |
Креативный директор | Subodh Samudre |
Арт-директор | Subodh Samudre |
Продюсер агентства | John Doris |
Директор | Stewart Hendler |
Оператор-постановщик | Brett Pawlak |
Редактор | Patrick Colman |
Спецэффекты / видеоэффекты | Cantina Creative |