| Заголовок | Love Football. Intimately |
| Агентство | Droga5 |
| Кампания | Love Football. Intimately |
| Рекламодатель | Paddy Power PLC |
| Бренд | Paddy Power |
| Дата первой трансляции/Публикации | 2022 / 8 |
| Бизнес сектор | Азартные игры в Интернете |
| философия | Brace yourself. Paddy Power have unleashed an American Beauty of a TV ad, bringing a never before told love story to our screens to excite fans ahead of the Premier League start of season. Peter Crouch gets frisky with a corner flag, and Mark Clattenburg embodies ‘Baby’ from Dirty Dancing as the two legends collide for the love of the little moments in the beautiful game, starring as the unlikely leading men in Paddy Power’s latest blockbuster campaign calling on fans to ‘Love Football. Intimately.’ With the help of some movie magic, Crouchy appears as you’ve never seen him before (unless you’re Abbey Clancy, who also features). And famed World Cup heartthrob ref Clattenburg co-stars as the catalyst for the true object of his affections – those joy-making/heart-breaking moments that occur during the 90-minutes of a match. Paddy Power celebrates the little moments that bring football fans to their knees or cry out in ecstasy, reminding fans of the unheralded incidents that prompt our most passionate reactions. The directors, Traktor, and post production house, nineteentwenty, crafted the perfect blend of in-camera and digital SFX to create a film that’s cinematic and dreamy without ever being too fantastical. It lets the humour and brand shine. Sitting in the pub and triggered by a red card, Crouchy is swept away into a football fantasy that takes him into a true spectacle with the Geordie ref. Once there, we see Crouch languishing in a bubble bath scattered with red cards on a candlelit halfway line as he gazes suggestively down the lens. Submerged in a tub of bubbles, a la American Beauty, he confesses he loves it when Mark “sends [players] for an early bath.” He then moves his attention to the corner flag, demonstrating moves that would make Channing Tatum blush, admitting he loves it when Clattenburg lets “the corner flag take centre stage.” Protagonist Clattenburg - sporting a “Sweet FA” referee kit - stares seductively down the lens as he suggestively sprays some vanishing free kick spray as Peter admires the way the World Cup final referee takes control…followed by some further bubble action courtesy of Crouch. After 40-odd seconds rammed with all of the sharp-witted easter eggs we’ve come to expect from Paddy Power, the pair are finally united as the ad reaches its crescendo, as they recreate the iconic lift from Dirty Dancing, and Clattenburg soars effortlessly above the head of Crouch…all 6ft 7” of him. The work pre-launches with a 30” tease during the Crystal Palace v Arsenal game, and from August 20th, the main UK campaign will be running in a broad suite of social and digital formats, all the way through to December. It is the first project conducted by Droga5 London, part of Accenture Song, on behalf of Paddy Power since winning the business earlier this year. The campaign aims to promote Paddy Power’s Bet Builder offering, which allows fans to bet on multiple markets such as cards, shots and corners. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Stink Films |
| Редакционная компания | Final Cut |
| Менеджер по рекламе | Michelle Spillane |
| Менеджер по рекламе | Patrick Boyce |
| Менеджер по рекламе | Leah Spears |
| Менеджер по рекламе | James O’Reilly |
| Менеджер по рекламе | Aggie Rabadia |
| Менеджер по рекламе | Natasha Son |
| Менеджер по рекламе | Rachael Kane |
| Главный креативный директор | Shelley Smoler |
| Креативный директор | Martin Beswick |
| Креативный директор | Ed Redgrave |
| Арт-директор | Alex Robson |
| Копирайтер | Florence Russell |
| Head of Strategy | Damien Le Castrec |
| Стратегический директор | Aaron Harridge |
| Senior Strategist | Rozina Bashir |
| Продюсер агентства | Ben Catford |
| Продюсер | Olly West |
| Group Account Director | Oli Morgan |
| Директор рабочей группы клиента | Dom Kocur |
| Senior Account Manager | Matt Brown |
| Направление | Traktor |
| Продюсер | Paz Parasmand |
| Оператор-постановщик | Dan Bronks |
| Редактор | Rick Russell |
| Послепроизводственный этап | Nineteen Twenty |
| Звукорежиссер | Adam Smyth |
| Звуковой дизайн компании | String & Tins |
| Still photographer | Nick Dolding |
| Креативный директор | Bill McNamara |
| 2d VFX Supervisor | Ryan Hadfield |
| 2D Художник | Rod Norman |
| 2D Художник | Adam McHale |
| 2D Художник | James Russell |
| 2D Художник | Tom Clapp |
| 2D Художник | Rob Lilley |
| 2D Художник | Taylor Webber |
| 2D Художник | Alejandro Marzo |
| 2D Художник | Matt Hutchins |
| 2D Художник | Tijan Holder |
| 2D Художник | Yanru Yin |
| 3D VFX Supervisor | Chris King |
| 3D VFX Supervisor | Mike Farrar |
| 3D художник | Ben Thomas |
| 3D художник | David Renscenyi |
| 3D художник | Elena Schurkus |
| 3D художник | Joe Baker |
| 3D художник | Lucy Wright |
| 3D художник | Maria Coca Menchero |
| 3D художник | Oscar Hill |
| 3D художник | Adam Gramlick |
| 3D художник | Danai Rizou |
| DMP Artist | Benita Winckler |
| AFX Artist | Sandra Clua |
| Колорист | Kai Van Beers |
| Ассистент по цвету | Jennifer Kerr |
| Продюсер видеоэффектов | Ross Culligan |
| Помощник производства | Heather Brown |
| Актер / Знаменитость | Peter Crouch |