| Заголовок | The Developer |
| Агентство | Leo Burnett Chicago |
| Кампания | Design Your Life |
| Рекламодатель | Samsung |
| Бренд | Samsung |
| Posted | Октябрь 2013 |
| Бизнес сектор | Мобильный телефон и планшеты |
| История | Told from a child's perspective, "The Developer" is a musical short film by Samsung featuring Lionel Messi and the hit single "Royals" by Lorde. A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is "The Developer" and the children view him with a deep suspicion. Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission. The children watch in awe. They reflect on their current situation by singing Lorde's breakout hit "Royals," a song about overcoming her own humble beginnings. The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world's reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children. The events in this story are a dramatic retelling of actual projects completed by the Messi Foundation. |
| Тип медиа | Веб-фильм |
| Длина | |
| Рынок | United States |
| Звуковая дорожка | Royals |
| Продакшн Студия | Furlined |
| Звуковой дизайн компании | Stimmung |
| Agency | Leo Burnett L.A. |
| Креативный директор | Shannon McGlothin |
| Креативный директор | Brandon Rochon |
| Креативный директор | Adam Kennedy |
| Креативный директор | Guy Seese |
| Креативный директор | Brian Murphy |
| Директор рабочей группы клиента | Radim Svoboda |
| Директор рабочей группы клиента | Benjamin Haynes |
| Делопроизводитель | Cameron Zick |
| Исполнительный продюсер | Jennifer Dennis |
| Продюсер | Keith Jamerson |
| Музыка | Gabe McDonough |
| Музыка | Chris Clark |
| Директор | Adam Hashemi |
| Послепроизводственный этап | The Mill LA |
| Редакционная компания | Rock Paper Scissors |
| Аудио послепроизводственный этап | Lime Studios |
| Музыка | Amber Music |
| Музыка | Lorde |