| Заголовок | Say Hello to Fresh |
| Агентство | DDB Guangzhou |
| Кампания | Say Hello to Fresh |
| Рекламодатель | Wm Wrigley Jr. Co. |
| Бренд | Eclipse Mints |
| Дата первой трансляции/Публикации | 2015 / 1 |
| Бизнес сектор | Шоколад, батончики, конфеты, жевательная резинка |
| Слоган | Say Hello to Fresh |
| История | Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | China, Taiwan |
| Продакшн Студия | The Sweet Shop |
| Директор | Damien Shadforth |
| Agency | DDB Sydney |
| Regional Creative Director | Andy Fackrell |