| Заголовок | It Lives on LIONSGATE+ |
| Агентство | adam&eveDDB |
| Кампания | It Lives on LIONSGATE+ |
| Рекламодатель | Lionsgate Entertainment Corporation |
| Бренд | LIONSGATE+ |
| Дата первой трансляции/Публикации | 2022 / 9 |
| Бизнес сектор | Интернет услуги отдыха и развлечений |
| История | The film, conceived by Mark Shanley at adam&eveDDB, blends real life action, from typical living room sofas, with animated graphics demonstrating the adrenaline hit we get from a super suspenseful scene, the belly laughs delivered by the funniest comedy, and the heart-stopping power of intrigue. Wonder, excitement, thrill, audacity, passion, intrigue, drama, escape, amazement – these words and more all flash before our eyes, along with glimpses of a few of the shows you can see, including The Great with Elle Fanning and Nicholas Hoult, Outlander, with Sam Heughan, Mary J. Blige in Power Book II: Ghost, and Julia Roberts in Gaslit. The film ends with the line: “It lives on LIONSGATE+.” (not all titles available in all territories). |
| философия | Today adam&eveDDB can reveal the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. adam&eveDDB won STARZPLAY following a competitive pitch earlier this year, to relaunch the brand across Europe and Latin America. Breaking today, “It Lives on LIONSGATE+” is an integrated campaign, spanning film, DOOH, digital and audio, that gives audiences a taste of all there is to experience on the platform, by focusing on the visceral, physical experiences of great entertainment. The campaign is based on the insight that viewers are changing how they pick the shows they watch, with many of us choosing content that matches our mood. adam&eveDDB brings this to life in a 60-second film showing just how much goes on in our brains and bodies when we’re gripped by a brilliant story. The film was directed by Finn Keenan of RiffRaff films, known for his work on Nike, EA Sports and JustEat. adam&eveDDB worked with three post houses globally to give achieve different iterations of the body’s emotions. UNTOLD developed the opening shot of the brain – a crackling, lighting bolt of stimulation, rendered in the LIONSGATE+ brand’s teal colours; FUTURE DELUXE brought to life the Jeff Koons-inspired balloon stomach; and ABSOLUTE created the entrancing heart with golden flecks that pump with intensity. The intense film trailer style score was sound designed by 750mph in London. The team at adam&eveDDB in London collaborated closely with global partners DDB Latina and adam&eveNYC, to deliver campaigns tailored to each local market. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Mexico, United States, Brazil, France, Germany, Spain |
| Редакционная компания | Trim Editing |
| Послепроизводственный этап | Absolute Post |
| Аудио послепроизводственный этап | 750mph |
| Менеджер по рекламе | Superna Kalle |
| Менеджер по рекламе | Linnea Hemenez |
| Менеджер по рекламе | Melissa Stankowski |
| Менеджер по рекламе | David Hutchin |
| Head of PR | Devon Sanceda |
| Head of Social | Candice Heath |
| Менеджер по рекламе | Walker Smith |
| Менеджер по рекламе | Lacey Batiste |
| Менеджер по рекламе | Omar Khan |
| Менеджер по рекламе | Stephany Bustos |
| Client Executive Creative Director | Rama Crouch-Wong |
| Client Creative Director | Kirk Fennel |
| Менеджер по рекламе | Curtis Forristal |
| Менеджер по рекламе | Jessica Echavez |
| Менеджер по рекламе | Nicole Tassio |
| Менеджер по рекламе | Stephanie Nusenow |
| Креативный директор | Mark Shanley |
| Продюсер | Lindsay Moyes |
| Planner | Lisa Stoney |
| Управляющий директор | James Rowe |
| Коммерческий директор | Jo Lorimer |
| Менеджер проекта | Alice Southam |
| Главный креативный директор | Richard Brim |
| Главный исполнительный директор (CEO) | Tammy Einav |
| Директор по стратегии | Martin Beverly |
| Head of DE& I | Bukola Garry |
| Social content director | Camille Standen |
| Social Executive | Osob Yusuf |
| Продакшн Студия | Riff Raff Films |
| Директор | Finn Keenan |
| Исполнительный продюсер | Matthew Clyde |
| Продюсер | Kate Brady |
| Кинематография | Simona Chaudoir |
| Оператор-постановщик | Simon Chaudoir |
| Редактор | Thomas Grove Carter |
| Послепроизводственный этап | Untold |
| Послепроизводственный этап | Future Deluxe |
| Продюсер пост-производства | Ian Berry |
| Продюсер пост-производства | Helen Chang |
| Продюсер пост-производства | Nathan Hoad |
| Продюсер пост-производства | Lisa Vaughan |
| Продюсер пост-производства | Catherine Terricini |
| VFX Creative Director | Dave Fleet |
| VFX Creative Director | Chris Redding |
| VFX Creative Director | Phil Oldham |
| VFX Creative Director | Jonas McQuiggan |
| VFX Creative Director | Adrian Lawrence |
| Колорист | Julian Alery |
| Аудио послепроизводственный этап | Sam Ashwell |
| Композитор | Alloy Tracks |
| Медиа-агентство | Local Planet |
| Продакшн Студия | Cain & Abel |
| Коммерческие дела | Jamie Hirst |
| Senior Producer | Alberto Boldini |
| Редакционный продюсер | Ludovica Melica |
| Head of Language | Sarah Mrowicki |
| Translation Producer | Maria Dilena |
| QC Team | Stuart Moore |
| QC Team | Chloe Maudsley |
| QC Team | James Pyne |
| Редактор | Jason Fox |
| Редактор | Tom James |
| Агентство | ALMA DDB |
| President/CEO | Isaac Mizrahi |
| Директор по стратегическому планированию | Jorge Beccera |
| Агентство | TracyLocke BRASIL |
| Главный креативный директор | Daniel Ottoni |
| Агентство | DM9DDB |
| CBO | Anita Souza |
| Директор рабочей группы клиента | Valéria Cirello |
| Креативный директор | Marcos Abrucio |
| Senior Copywriter | Jaque Juns |
| Senior Art Director | Marcio Pelense |
| Агентство | DDB Mexico |
| Президент | Juan Isaza |
| VP Client Service | Montserrat Villafañe Molina |
| Директор рабочей группы клиента | Carla De La Parra |
| Senior Copywriter | Kathia Cervera |
| Senior Copywriter | Maricela Ortega |
| OOH Creative Director | Mark Shanley |
| Делопроизводитель | Keenan Moos |
| OOH Integrated producer | Nereida Valles |
| Digital Associate Producer | Kayla Rudess |
| Менеджер проекта | Kimmy Harvey |
| Head of Design | Mitch Horton |
| Senior Graphic Designer | Kelsey Plantas |
| Дизайнер | Chris Young |
| Дизайнер | Brian Dalessandro |
| Activation | Juliet Penn-Hughes |
| Activation | Gareth Evans |