Заголовок | Slacker |
Агентство | Colle + McVoy |
Кампания | Print-N-PLAY - MN State Lottery |
Рекламодатель | Minnesota State Lottery |
Бренд | Minnesota State Lottery |
Posted | Октябрь 2008 |
Продукт | Print-N-PLAY |
Бизнес сектор | Лотерея и азартные игры |
Слоган | Make The Excitement Last Longer |
История | The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way. |
философия | "Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games." |
Результат | The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message. |
Тип медиа | Телевидение |
Длина | |
Рынок | United States |
Колорист | Pixel Farm |
Медиа директор | Jen Stack |
Колорист | Oscar Oboza |
Звуковой дизайн компании | Squirrels on the Moon |
Музыка | 5 Alarm |
Анимация | Volt Studios |
Редактор | Bertram (Bert) Cambridge |
Линейный продюсер | Nicole Erdman |
Директор | Jon Nowak |
Оператор-постановщик | Jeff Stonehouse |
Копирайтер | Tim Blevins |
Продакшн Студия | Drive Thru |
Продюсер вспомогательного агентства | Kelly Kytola |
Продюсер агентства | Ramon Nunez |
Арт-директор | Nina Orezzoli |
Креативный директор группы | Dave Keepper |
Online Finish Editor | Bob George |