| Заголовок | The Game |
| Агентство | J. Walter Thompson Amsterdam |
| Кампания | The Game |
| Рекламодатель | Sire |
| Бренд | Sire |
| Posted | Ноябрь 2007 |
| Продукт | Institute for Non-Commercial Advertising |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | Let the children play their game |
| История | Thousands of kids in the Netherlands play sports enthusiastically every weekend. And their parents cheer them on with equal or even greater enthusiasm. Thats great. But enthusiastic support too often turns into verbal aggression these days. And there are parents and coaches that would actually like to take over the game from the kids completely. |
| Проблема | Thats why the Institute for Non-Commercial Advertising (SIRE) is launching the campaign: 'Let the children play their game' |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | Netherlands |
| Копирайтер | Thijs de Boer |
| Продюсер Продакшн Студии | Suzanne Huisman |
| Директор | Hein Mevissen |
| Оператор-постановщик | Benito Strangio |
| Директор рабочей группы клиента | Charlene Thomas |
| Делопроизводитель | Leontien Twijnstra |
| Директор рабочей группы клиента | Michiel van de Graaff |
| Редактор | Annelien van Wijnbergen |
| Продюсер агентства | Sasja van Nie |
| Арт-директор | Martijn van der Werf |
| Продакшн Студия | Pink Rabbit |
| Послепроизводственный этап | Hectic Electric |
| Музыкальная компания / Композитор | Studio de Keuken |
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