| Заголовок | Unlimited |
| Агентство | Team Sprint |
| Кампания | Unlimited |
| Рекламодатель | Sprint Nextel Corporation |
| Бренд | Sprint |
| Дата первой трансляции/Публикации | 2012 / 3 |
| Бизнес сектор | Мобильный телефон и планшеты |
| Слоган | Unlimited |
| История | Team Sprint – comprised of Digitas and Leo Burnett – released its first spot in Sprint’s “Unlimited” campaign. “Durant” – the first spot in the series – is centered around data dilemmas. Specifically, with most mobile phone plans, when a person gets close of the end of the month or approaches their limit, they are faced with a tough choice: is a data download worth it? The spot, with NBA star forward Kevin Durant highlights tough questions people ask themselves if they don’t have an unlimited plan. In the spot, Durant’s signature move was pitted against a mobile game “Doodle Jump.” For those without an unlimited data plan, “Doodle Jump” prevailed over Durant’s game-winning shot. |
| Тип медиа | Телевидение |
| Рынок | United States |
| Спецэффекты / видеоэффекты | Mass Market |
| Фото / Иллюстрации | Brian Newman |
| Редактор | Matthew Wood |
| Редакционная компания | The Whitehouse London |
| Директор | Randy Krallman |
| Продакшн Студия | Smuggler |
| Вклад агентства | Melissa Wolf |
| Вклад агентства | Vanessa Mackey |
| Продюсер | Bryan Litman |
| Исполнительный продюсер | Chris Rossiter |
| Креативный директор | Mark Moll |
| Креативный директор | Kevin Drew Davis |
| Креативный директор | Michael Boychuk |
| Главный креативный директор | Susan Credle |
| Agency | Leo Burnett Chicago |
| Agency | DigitasLBi |