The 5 bravest brand moves of Super Bowl LI Read more at http://www.campaignlive.com/article/5-bravest-brand-moves-super-bowl-li/1423387#WgMvuKbIiOqkwJCr.99

Congratulations to the folks at BBDO NY and Snickers for being so brave as to air a Super Bowl spot that's not only live but has no talking animals in it. 

From Audi and 84 Lumber's politically charged themes to Snickers live comedy, advertisers took risks hoping for a big payoff.

Days before the Super Bowl, President Donald Trump, just two weeks into his first 100 days, boasted to the news media that he had become a bigger story than the game. The president is right on that one. He has. The game this year was more exciting than most, with viewers getting a remarkable turnaround story when the Patriots closed a 19-point lead in the final quarter. It was an extraordinary finish. But the president, or rather the anxiety he's unleashed since taking office, still stole the show.

Read more at http://www.campaignlive.com/article/5-bravest-brand-moves-super-bowl-li/1423387#WgMvuKbIiOqkwJCr.99