Заголовок | Party At Our House |
Агентство | HMA George Patterson Pty Ltd |
Кампания | Party At Our House |
Рекламодатель | Cricket Australia |
Бренд | One Day International |
Дата первой трансляции/Публикации | 2012 / 11 |
Бизнес сектор | Спортивные команды, спортивные мероприятия |
Слоган | Summers Biggest Dress Up Party |
История | SYNOPSIS:Cricket Australia's new "Party at our Place" for the One Day International Series is all about capturing the excitement, passion and fun of the event. To bring it to life GPYR Melbourne and Photoplay's Husein Alicajic created a metaphorical place blending ODI cricket match atmosphere and a pumping house party, all to the sound track of the summer anthem "I love it" by Swedish band IconoPop. Husein tells us: " Key for all of us was creating a seamless journey that gave you the feeling of actually being at this great house party. Then as we move through the house and into the yard, we get these little surprises along the way that tell us were actually at a one day cricket match, with the real players running out on to the pitch and giant stadium lighting towers." |
Тип медиа | Телевидение и кино |
Звуковая дорожка | Icona Pop 'I Love It' |
Продакшн Студия | Photoplay Films |
Медиа-агентство | George Patterson Y&R (Sydney) |
Арт-директор | Connor Beaver |
Копирайтер | Aaron Pepper |
Исполнительный креативный директор | Ben Coulson |
Продюсер агентства | Karley Jay |
Продюсер агентства | Sheridan Bott |
Продюсер агентства | Jessica Thompson |
Продюсер | Florence Tourbier |
Директор | Husein Alicajic |