| Заголовок | Dance Fight |
| Агентство | Droga5 |
| Кампания | Better than you think |
| Рекламодатель | Kepak |
| Бренд | Rustlers |
| Дата первой трансляции/Публикации | 2020 / 10 |
| Бизнес сектор | Продукты питания |
| История | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Продакшн Студия | Biscuit Filmworks UK |
| Звук | String and Tins |
| Музыка | Audio Network |
| Главный креативный директор | David Kolbusz |
| Креативный директор | Dave Wigglesworth |
| Креативный директор | Ed Redgrave |
| Креативная команда | Sara Sutherland |
| Креативная команда | Philippa Baines |
| Креативная команда | Melina Filippidou |
| Креативная команда | Ash Hamilton |
| Lead Designer | Stephanie McArdle |
| Дизайнер | Julia Kuisma |
| Motion Designer | John Beechey |
| Studio Director | Tim Larke |
| Group Account Director | Jonny Tennant-Price |
| Директор рабочей группы клиента | Georgie Bowie |
| Стратег | Guy Reason |
| Директор | Jeff Low |
| Продюсер | Peter Montgomery |
| Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
| Продюсер | Jeff McDougall |
| Оператор-постановщик | Igor Jadue Lillo |
| Художник-постановщик | Caitlin Byrnes |
| Hair and Makeup | Andrea Blunt |
| Костюм | Alecia Ebbels |
| Редакционная компания | Work London |
| Редактор | Saam Hodivala |
| Продюсер пост-производства | BEN TOMLIN |
| Послепроизводственный этап | The Mill London |
| Руководитель 2D | Dan Adams |
| Колорист | Alex Gregory |
| Продюсер пост-производства | Nicola Simmons |
| Звукорежиссер | Adam Smyth |
| Звукорежиссер | Charlie Howard |
| Композитор | Jeff Low |