| Заголовок | Both of You - Robert |
| Агентство | Amsterdam Worldwide Group |
| Кампания | Both of You |
| Рекламодатель | Sony / Intel |
| Бренд | Intel® |
| Дата первой трансляции/Публикации | 2013 / 12 |
| Продукт | Intel® i5 |
| Бизнес сектор | Компьютеры, личные цифровые устройства и калькуляторы |
| История | Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his bed all weekend. Like most of us, Robert has two sides. Fortunately Sony has created a laptop and tablet in one - a single device to meet all of those needs. Luckily, his Sony VAIO® Flip 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing him to be at his best. Whichever side that may be. |
| философия | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales. With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
| Результат | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
| Тип медиа | Веб-фильм |
| Длина | |
| Больше информации | http://www.youtube.com/watch?v=eDZH30PkM08 |
| Послепроизводственный этап | Darlings Post |
| Музыкальная компания / Композитор | Audentity Music & Sound |
| Исполнительный креативный директор | Richard Gorodecky |
| Арт-директор | Richard Gorodecky |
| Копирайтер | Richard Gorodecky |
| Арт-директор | Laurie Lacourt |
| Копирайтер | Chermine Assadian |
| Арт-директор | Fabian Hupfauf |
| Арт-директор | Daniel Peirón |
| Копирайтер | Karen Cardy |
| Продюсер | Neil Henry |
| Продюсер | Jan-Peter Wiersma |
| Директор рабочей группы клиента | Megan Wooding |
| Специалист по работе с заказчиками | KaMing Kho |
| Директор по стратегическому планированию | Uli Kurtenbach |
| Продакшн Студия | Frontier Films |
| Директор | Matthew Bissonnette |
| Оператор-постановщик | Kris Belchevski |
| Арт-директор | Patricia Christie |
| Исполнительный продюсер | Simon Dragland |
| Исполнительный продюсер | Rita Popielak |
| Producer Supervisor | Eric Kaskens |
| Head of Editing | Doug Hancock |
| Head of VFX | Robert Okker |
| Colourist | Ritual Digital |
| Post Producer | Violeta Nikolova |
| Supervisor VFX | Chaja Koe |
| VFX artist | Randy Roeman |
| VFX artist | Roland van Mossel |
| Композитор | Niels den Otter |
| Композитор | Guido Maat |
| Композитор | Rogier de Nijs |