Заголовок | Car |
Агентство | 18 Feet & Rising |
Кампания | Every Car Has a Story |
Рекламодатель | Allianz SE |
Бренд | Allianz |
Дата первой трансляции/Публикации | 2015 / 3 |
Бизнес сектор | Страхование |
Слоган | Every Car Has a Story |
История | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. |
философия | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Moxie Pictures LDN |
Creative | Oli O'Neill |
Creative | Behrad Taherparvar |
Продюсер | Victoria Dashwood-Quick |
Стратегический бизнес руководитель | Rob Ward |
Директор | Errol Morris |
Продюсер | Julie Ahlberg |
Редактор | Jinx Godfrey |
Управляющий производством | Charlie Henderson |
Оператор-постановщик | TBC |
Послепроизводственный этап | Nineteentwenty |
Звуковой дизайн компании | Sam Ashwell |
Colourist | TBC |
Media Buying Agency | Mediacom |
Public Relations | Ogilvy PR London |
Social | Gravity Thinking |