New work signed MARTIN WERNER! Heineken and Benicio del Toro

Benicio del Toro has a problem. The Oscar-winning actor is famous, charming and rife with rugged good looks—yet the public still confuses him for other leading men. It's a strange situation for a celebrity—being the sort of star that people assume they know, even though they don't.

As it turns out, del Toro's not alone. Heineken has the same problem.
The European pilsner has been around for 143 years, is sold in 192 countries, and the red star on its deep-green bottle is a symbol most every beer drinker knows. But do they really? Heineken thinks not and has enlisted the help of del Toro for a new global advertising campaign that kicks off today.
Its slogan: "There's more behind the star."
The campaign will feature three TV spots in both English and Spanish, along with several shorts just for the Web. Though the effort is launching in 70 international markets, it'll focus mainly on the United States. It's here, said Heineken USA CMO Nuno Teles, where beer drinkers need the most tutoring on his brand.
"The U.S. is our No. 1 country," Teles told Adweek. "We know that we are respected as a brand here—but we are not known as a brand. That is the purpose of this campaign, to let them know Heineken more, as well as to know Benicio, who they also don't know that well."
This metaphoric parallel—two famous names that aren't as well understood as they deserve to be—plays out in the campaign's inaugural spot, called "Famous" (watch it below). In it, del Toro talks about Heineken's global fame as he relaxes with two attractive women at a Barcelona restaurant. Suddenly, a tourist couple interrupts him to ask for a selfie. Del Toro obliges, only to be caught short when he overhears his fans address him as Antonio Banderas. 

 See full article here on adweek http://www.adweek.com/news/advertising-branding/benicio-del-toro-would-remind-you-who-he-self-mocking-heineken-ads-169876