| Заголовок | Christmas Master |
| Агентство | TMW Unlimited |
| Кампания | Christmas Master |
| Рекламодатель | John Lewis |
| Бренд | John Lewis of Hungerford |
| Дата первой трансляции/Публикации | 2015 / 11 |
| Бизнес сектор | Мебель для дома |
| История | The ad is set in a kitchen at Christmas time as a dad and his young daughter set about making Christmas cupcakes. But while the cupcakes dad makes are perfect looking enough for Bake Off, his daughter’s efforts leave a lot to be desired. She presents her grotesque creations proudly to her mum, who does her best to look impressed, but as the girl skips off, mum quickly puts down her cupcake and eats one of dad’s instead. The ad, which focuses on John Lewis of Hungerford’s handcrafted kitchens, has the endline: “Imperfection not tolerated”. The 50-second film launches online today, Monday, November 2nd. The ad was created by TMW Unlimited and the production company was Mind’s Eye. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Продакшн Студия | Mind's Eye |
| Главный креативный директор | Graeme Noble |
| Арт-директор | Mark Urey |
| Креативный директор | Phil Rhodes |
| Продюсер агентства | Millie Graham-Campbell |
| Креативная команда | Marc Curtis |
| Директор | Charlie Phillips |
| Редактор | Keith Wright |
| Послепроизводственный этап | Gramercy Park Studios |
| Звуковой дизайн компании | Score Draw Music |
| Оператор-постановщик | Max Brill |
| Креативный директор | Mark Urey |
| Копирайтер | Phil Rhodes |
| Вклад агентства | TMW Unlimited |