Eric Lerner and NOMINT create “Clearly More to It” for Volvic and RKCR/Y&R

NOMINT director Eric Lerner, directs VOLVIC “Clearly More To It”, a vibrant summer video for flavour packed water Volvic Touch of Fruit.

Christos Lefakis, NOMINT’s EP said “After his recent eye-turner short “Gabriel” Eric’s street skills are once more in the limelight! We had the pleasure of working together with the great team of RKCR/Y&R, and really unique designer Jamie Cullen, to bring this four storey street art animation home.”

Eric Lerner says: “It isn’t often one gets to work on a truly creative project, but when I first saw the brief, I knew this one would be incredible. And then, everything clicked into place once we got Jamie Cullen on board – his vibrant design style was a perfect fit! Jamie’s artwork provided great animation material which we had tons of fun with, and I think the result speaks for itself – the spot is colorful, upbeat and refreshing – perfect for a hot summer day!”.

RKCR/Y&R creative director Paul Angus said: “We set out to make a huge splash for Volvic Touch of Fruit. Thanks to creative collaborations with Jamie Cullen and Eric Lerner, we’ve created a large scale street mural which not only looks cool but delivers a clear product story.”

Check out the video here.