It was London in one day as Madam took over The Walkie Talkie building, Trafalgar Square, Tower Bridge & Cleveland Row for their latest production.
UK service production company, Madam Films, recently welcomed German advertising agency Panama Werbeagentur to London for a one-day shoot encompassing some of London's most recognisable and high profile landmarks. Shooting took place on location at The Sky Garden atop the Walkie Talkie building, Trafalgar Square, river shots passing under Tower Bridge and finally Cleveland Row behind Kensington Palace. To secure the required river background shots of Tower Bridge, Madam chartered the crew and boat Erasmus who performed a series of turns passing through and under the bridge.
Playing host to Panama Werbeagentur, their client and the stars of their commercial – two well known German vloggers, Madam put London centre stage for the commercial which will air across German cinema and internet. Agency Head of Production, Filomena Alder, speaking of her experience shooting with Madam says, ‘Shooting in London with Madam – is my cup of tea!’
Working closely with Westminster council at a time of heightened security, Madam Films ably moved quickly and smoothly across all four sites. Such prime locations ensured direct shots of The Shard, Trafalgar Square’s lions and probably the most iconic of all London images, Tower Bridge.
The commercial for German cinema & internet airs soon.