| Заголовок | Currys New Term: Security |
| Агентство | AMV BBDO |
| Кампания | Beyond Techspectations |
| Рекламодатель | Currys |
| Бренд | Currys |
| Дата первой трансляции/Публикации | 2023 / 8 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
| История | Set to take the brand to an exciting new place in communicating their tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”. Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything it does to deliver the best expertise, service, and the best possible prices for customers. To kick this off, Currys are launching a comedic back-to-school campaign showing its team of experts going above and beyond to provide the perfect laptops for students starting the new term. The suite of three TV ads is designed to surprise and humour Currys’ customers by showing that colleagues always provide the perfect tech advice when it is needed, even if that means appearing in the most unlikely places. This includes within a security luggage tray at the airport, from a vat of baked beans and bursting out of a cow costume in a field! The ads were directed by Greg Bell through Red Studios at AMV and will run across TV, online and social media. |
| Тип медиа | Телевидение |
| Длина | |
| Редакционная компания | Tenthree |
| Производство аудиофонограмм | Grand Central Recording Studios |
| Главный креативный директор | Nicholas Hulley |
| Главный креативный директор | Nadja Lossgott |
| Креативный директор | Jeremy Tribe |
| Креативный директор | David Westland |
| Креативная команда | Diccon Driver |
| Креативная команда | Alan Wilson |
| Стратег | Michael Alhadeff |
| Креативный продюсер | Trish Russell |
| Директор | Greg Bell |
| Продюсер | Richard Martin |