| Заголовок | Sport is a Gift |
| Агентство | The General Store |
| Кампания | Sport is a Gift |
| Рекламодатель | Rebel Sport |
| Бренд | Rebel Sport |
| Дата первой трансляции/Публикации | 2023 / 11 |
| Бизнес сектор | Аптеки, специализированные магазины |
| История | In the hero film, the boy stumbles upon faded photos of his mother, a hardworking nurse who he discovers was a marathon runner in her former life. Inspired, he seeks to reignite his mum’s passion for sport and reconnects her with a forgotten part of her identity. |
| философия | Inspired by rebel’s brand purpose – the transformative power of sport – creative agency The General Store has launched a Christmas campaign that follows the touching journey of a young boy giving his mother a meaningful gift to lift her spirits through the holiday period. The ‘Sport is a Gift’ integrated campaign is rolling out across cinema, online video, social and broadcast video on demand. The film was directed by Patrick Fileti, whose client experience spans Google, Canon, Lexus and Porsche. Utilising The General Store’s expertise in architecture and interiors, the work also extends across all of rebel’s shop front windows and in-store visual merchandising. |
| Тип медиа | Кино |
| Длина | |
| Звуковая дорожка | Love by Facesoul |
| Продакшн Студия | Clockwork Films |
| Менеджер по рекламе | Rosemary Martin |
| Менеджер по рекламе | Brock Coleman |
| Менеджер по рекламе | Olivia Stacy |
| Менеджер по рекламе | Zoe Phillips |
| Менеджер по рекламе | Belinda Natoli |
| CEO / Partner | Matt Newell |
| Chief Strategy Officer / Partner | Danny Lattouf |
| Главный креативный директор | Marcus Tesoriero |
| Арт-директор | Daniel Li |
| Копирайтер | Mitch Taylor |
| Group Account Director | Natalie Alaimo |
| Директор рабочей группы клиента | Chloe Geggus |
| Продюсер агентства | Hamish Roxburgh |
| Директор | Patrick Fileti |
| Оператор-постановщик | Campbell Brown |
| Исполнительный продюсер | Rosie Parker |
| Исполнительный продюсер | Heath George |
| Редактор | Matt Maunsell |
| Колорист | Yanni Kronenberg |
| Звуковой дизайн компании | Smith & Western |
| Music Composer / Producer / writer | Faisal Salah |
| Cast | Angela Moutinho |
| Cast | Reagan Swao |