Заголовок | Neck Cracking – Starring Chiropractor Beau Hightower |
Агентство | Forsman & Bodenfors Göteborg |
Кампания | Neck Cracking – Starring Chiropractor Beau Hightower |
Рекламодатель | Volvo Trucks |
Бренд | Volvo Trucks |
Дата первой трансляции/Публикации | 2019 / 9 |
Бизнес сектор | Грузовые автомобили, пикапы |
История | To raise awareness of truck drivers health issues and to show that Volvo Trucks understand their everyday life on the road, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr. Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.The campaign continues to adress the underlying truck drivers’ problems but we are also launching a new technology, which makes it easier to drive the truck. Volvo Dynamic Steering reduces muscular strain by up to 70%. |
Тип медиа | Телевидение |
Длина | |
Креативная команда | Mattias Berg |
Креативная команда | Maria Fridman |
Креативная команда | Bjorn Engstrom |
Креативная команда | Stefan Thomson |
Продакшн Студия | BRF |
Директор | Nils Toftenow |
Директор | Mathias Rosberg |
Фотограф | John Sterling Ruth |