| Заголовок | Flat |
| Агентство |
Leo Burnett Prague
|
| Кампания |
Bone Marrow Transplant Foundation
|
| Рекламодатель |
Bone Marrow Transplant Foundation
|
| Бренд |
Bone Marrow Transplant Foundation
|
| Posted | Декабрь 2001 |
| Продукт |
Charity
|
| Бизнес сектор | Донорство кров и органов
|
| Слоган | If I can't find a bone marrow donor |
| История | Looking for anybody, who would like to take up fully equiped flat 2+1, 1st category, color TV, phone, fridge, wahing machine, very close to public transportation. If I can't find a bone marrow donor. Please call: 02 510 20 510 |
| философия | The campaign shows, from a new perspective, the difficult situation faced by Leukemia sufferers while awaiting a bone marrow transplant. Their futures are uncertain, and they are totally dependent on the Foundation's success in finding a suitable donor. The task of this campaign (television, print, radio, outdoor, special outdoor) was to increase awareness about leukemia sufferes and increase the number of volonteer donors. Ultimately increasing the number of successful transplants and lives saved. The Agency established a bone marrow hotline for those interested in making donations and it ran as part of the ads. |
| Тип медиа |
На открытом воздухе / вне дома
|
| Креативный директор |
Bill Stone
|
| Копирайтер |
Martin Charvat
|
| Арт-директор |
Jiri Langpaul
|
