ITV1 - "The Jury"

BBH

BBH London, United Kingdom

7572

Бренд: ITV1
Страна: United Kingdom

Рекламодатель: ITV

Заголовок	The Jury
Агентство	BBH
Кампания	The Jury
Рекламодатель	ITV
Бренд	ITV1
Дата первой трансляции/Публикации	2011 / 11
Бизнес сектор	ТВ/Радио программы и станции
История	The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’. The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny.
Проблема	The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time.
Тип медиа	Digital
Продакшн Студия	Grand Visual
Специалист по работе с заказчиками	Lucy Scott
Продюсер агентства	Kate Sutherland
Креативный директор	Kevin Stark
Креативный директор	Nick Kidney
Креативная команда	Carl Broadhurst
Креативная команда	Peter Reid
Менеджер по рекламе	Henry Windridge
Менеджер по рекламе	Oliver Rudland
Strategic Business Lead	Zara Mirza
Strategist	Emma Caldwell
Фотограф	Giles Revell
Продакшн Студия	Little Yellow Jacket
Продюсер	Thalia Murray
Послепроизводственный этап	Wellcom Retouching
Дизайнер	Sid Russell
Продакшн Студия	The Mill London